How to boost sales by adding SSL to Your Product Line-up

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Before going any further, let’s see what SSL is all about.

What is SSL?

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SSL stands for Secure Socket Layer – a commonly-use protocol for managing the security of a message transmission on the Internet. This protocol is developed by Netscape for transmitting private documents via the Internet.

(Source from www.support.exabytes.com )

According to OpenSRS, there are 2 important things that we must acknowledge about SSL:

#1 SSL isn’t just for banks and big businesses

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Regardless of the size of your business, as long as you are using an e-commerce website and mailing list, it’s still important to have SSL to provide encryption. This is to create a sense of confidence in customers that the transmission of data is safe and encrypted.

#2 Aren’t just for the big guys anymore

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High-end SSL products such as Extended Validation (EV) certificates aren’t just for the big guys anymore

Customers only choose who they can trust to deal with online. Extended Validation Certificates provided end-users with peace of mind. Why? This is because they know who they are sending the data to!

Therefore, it’s important to educate your customers when offering SSL, to ensure that they know what is involved in the process. It is important to make sure your customer knows what to expect during the validation process and what documentation is required of them.